Why are PDF Files So Powerful?
February 21, 2009 by admin
Marketing with e-books and “special reports” is one of the most highly effective methods of marketing on the Internet in use today and no matter what you are selling, you can use e-book marketing to make more sales. Anything from Mole deterrent to online marketing software can be sold using the power of information marketing.
For some reason, the simple act of packaging your information as a PDF file and calling it a book, instead of displaying it as HTML makes people more likely to trust the information. If you do not believe me, put the same valid information on a web page and in a PDF file and see which you can make more sales with.
The PDF file will win every time… if you market it right.
There are many reasons why e-books are such effective silent sales makers, but the main reason, I feel is not that publishing a book, albeit an e-book, makes you an author and a greater authority because of this, it’s not that asking someone to download a book gives them more “ownership” of the information and makes them more likely to respond to it. These things and many other psychological reasons help to make e-book marketing so effective, but the main reason they are so effective is simply because people will be willing to subscribe with a valid email address in order to be able to access the information. When they have done that, you can start to build a relationship with them.
Once you have them on your list, you know they are interested in what you are selling, it’s just a case of convincing them that you are worth buying it from, that you can steer them well and they should follow your recommendations.
Even though requiring subscription to access the information will restrict the number of individual people who see the information, because not everyone will be willing to subscribe, you will still make more sales from the PDF than you would displaying the information as HTML OR VIDEO and allowing everyone to access it with no strings.
If you do not believe me, test it for yourself.
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